The 24 Luxury Watches underwent a rebranding process for their luxury watch business, and approached Studio Bide to design their new interiors, reflecting their new brand identity. The newly established specialty store is situated in the historic Dymocks Building, known for its palazzo-style architecture. Embracing a classic design aesthetic, the space features subtle beige walls, elegant joinery, and herringbone timber flooring. Traditional wall panelling, complemented by brass details and accented fluted glass, serves as a captivating backdrop in the sales area. Furthermore, bespoke joinery glass cabinetry seamlessly integrated into the walls showcases the watches in a sculptural exhibition, adding an element of luxury to the overall experience.